The core strength of Alternativ is the wide-ranging expertise of its partners in the Gherkin industry. The hands on experience of the partners in cultivation methods, procurement, processing, and marketing is an invaluable asset. The company's Research and Development section extensively documents and studies the various sustainable cultivation techniques of Gherkins and other vegetables. The benefits of this project are passed on to all segments of the production and supply chain. Ultimately, Alternativ product will be superior, thus minimizing any industry uncertainty.